Star Mall declared an “Excellent Project in Commercial Real Estate Operation”
Star Mall, a fashion-leading shopping facility under SIP-based real estate conglomerate Hengtai Holdings, was declared an “Excellent Project in Commercial Real Estate Operation” at the 2020 Annual Meeting of China’s Commercial Real Estate Industry held in Chengdu, capital of Southwest China’s Sichuan province on Nov 17.
Star Mall won the honor partly for its timely and effective precautions against COVID-19 as well as rent exemption and reduction among other measures aimed at helping stores and other businesses at the mall get through hardships caused by the pandemic, and also for its innovative sales promotion strategies.
Specifically, the mall has hosted a series of live streaming shopping activities, bazaars and other promotional activities since early this year, and has adopted a no-hassle return policy to allow customers to return or change products they have bought without reason. Thanks to these measures, the mall saw a year-on-year increase of 20% in customer footfall and that of 15% in turnover from January to October.
Moreover, the mall is earning higher and higher reputation as the organizer of a variety of public-benefit programs.