Thursday, 8 March 2019

Traditional Suzhou flavors go into 2,000 convenience stores

2021-04-22 16:37

老字号拥抱新零售,便利店也可以尝到苏州味道啦!4款得月楼的大菜、面点与现代便当结合,吸引众多消费者抢先体验。

How does it taste when classic Suzhou delicacies come in modern bentos?

De Yue Lou and Lawson, Inc. released their collaboration bento products on April 21. The four co-branded boxed meals made by master Suzhou chefs hit the shelves in more than 2,000 Lawson convenience stores across Jiangsu, Zhejiang, Shanghai and Anhui, attracting many foodies to have the first bite.

De Yue Lou

pic cr:suzhouvisit

Established during the reign of Emperor Jiajing of the Ming Dynasty (1522 – 1566 AD), Suzhou De Yue Lou (得月楼) restaurant has a history of more than 400 years. It was selected into the first batch of “Chinese Time-honored Brands” in 1993.

De Yue Lou became well-known for its  connection with the movie Give Satisfaction to Them (满意不满意) in the 1960s and another movie A Small Suzhou Restaurant (小小得月楼) in the 1980s. In recent years, it has twice appeared in A Bite of China (舌尖上的中国), a CCTV documentary series on the history of food, eating and cooking in China.

Boxed Suzhou Flavors

After half a year of research and development, the four boxed meals stood out from dozens of classic Suzhou products for their excellence in taste and convenience in processing.  

●Suzhou-style Mei Gan Cai Rice Roll   

It’s the combination of mei gan cai kou rou (梅干菜扣肉, braised pork with preserved vegetable) and Japanese rice roll.

●Brown Sauce Duck with Rice

The duck legs are cooked by both the technique for making Suzhou-style crispy duck and the technique for making brown sauce duck.

●Suzhou-style Sugary Congee

Pumpkin taro balls, which are quite popular with the young people, are added into the congee.  

●Noodles with Chili Sauce

The Suzhou-style spicy sauce, which is made up of minced dried bean curd, bamboo shoots, shiitake mushrooms, etc. is served as the noodles’ “jiao tou”.

*Suzhou locals call the toppings on noodles “jiao tou” (浇头).

Time-honored Suzhou cuisine works well with standardized modern manufacturing and distribution, bringing the Suzhou flavors onto the dining tables of the young generation.

The first batch of Suzhou-style boxed meals is now available at Lawson convenience stores in Jiangsu, Zhejiang, Shanghai and Anhui. You can choose to dine in or take out.

Source: iSuzhou

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